Privacy Policy

Naswan.pk Last updated: October 28, 2026

This Privacy Policy explains how Naswan.pk ("Naswan", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit our website at www.naswan.pk (the "Website"), create an account, place an order, contact us, or interact with us through our social media or messaging channels. By using the Website or placing an order, you agree to the practices described in this policy.

If you do not agree with this policy, please do not use the Website.

1. Who We Are

Naswan.pk is an online store selling women's clothing and related products in Pakistan.

·      Business name: [Naswan.pk] Registered address: [Full address, city, Pakistan] Email: [privacy@naswan.pk] Phone / WhatsApp: [+92 300 1520189]

2. Information We Collect

We collect information in the following ways.

a) Information you give us directly

• Name, email address, mobile phone number, and delivery address when you create an account or place an order.
• Payment details for online payments. Card and wallet payments are processed by our payment providers; we do not store full card numbers on our servers.
• Order history, product reviews, wish lists, returns, and exchange requests.
• Messages, emails, WhatsApp messages, and other communications you send to us, including customer support enquiries.
• Information you provide when subscribing to our newsletter, SMS, or WhatsApp updates.
• Measurements or size preferences if you choose to provide them for fit advice.

b) Information collected automatically

• Device and browser information, IP address, operating system, and language settings.
• Pages you visit, products you view, items you add to your cart, time spent on the Website, and referring websites or advertisements.
• Cookies and similar technologies, as described in Section 8.

c) Information from third parties

• Delivery and courier partners, who give us delivery status and confirmation of delivery.
• Payment providers, who confirm whether a payment was successful. We do not receive your full card details from them.
• Social media and advertising platforms (such as Meta and Google), where you interact with our ads or pages, subject to their own privacy policies and your settings on those platforms.

3. How We Use Your Information

We use your personal information to:

• Process, confirm, pack, and deliver your orders, including cash on delivery orders.
• Send order confirmations, shipping notifications, invoices, and delivery updates by SMS, WhatsApp, or email.
• Process payments, refunds, returns, exchanges, and cancellations.
• Respond to your questions, complaints, and customer support requests.
• Create and manage your customer account.
• Send promotional messages, offers, and newsletters, only where you have agreed to receive them. You can unsubscribe at any time (see Section 9).
• Show you relevant product recommendations and advertisements on the Website and on other websites and platforms.
• Measure the performance of our marketing campaigns and improve the Website, product range, and customer experience.
• Detect, prevent, and investigate fraud, abuse, security incidents, and unlawful activity.
• Comply with legal obligations, including tax, accounting, and law enforcement requests.
• Enforce our Terms and Conditions and protect our rights, property, and customers.

4. Legal Basis for Processing

We process your personal information on the following bases:

• To perform a contract with you, such as processing and delivering your order.
• With your consent, such as for marketing messages and non-essential cookies. You may withdraw consent at any time.
• To meet legal obligations, such as tax and record-keeping requirements.
• For our legitimate interests, such as preventing fraud, securing the Website, and improving our services, where these interests are not overridden by your rights.

5. How We Share Your Information

We do not sell your personal information. We share it only as described below.

a) Service providers, who process information on our behalf under contractual obligations of confidentiality, including:

• Courier and logistics companies (for example, TCS, Leopards, M&P, or similar) to deliver your orders.
• Payment gateways and mobile wallet providers (for example, JazzCash, Easypaisa, or card processors) to process payments.
• Website hosting, e-commerce platform, and security providers (for example, Shopify or WordPress hosting providers).
• Email, SMS, and WhatsApp messaging providers to send order and marketing communications.
• Customer support tools and analytics providers.

b) Advertising and analytics partners, including Google (Google Analytics, Google Ads, and Google Merchant Center) and Meta (Facebook and Instagram), which may receive information about your browsing activity and purchases through cookies and similar technologies, so that we can measure performance and show you relevant ads. See Section 8 for more information and how to opt out.

c) Legal and safety reasons, where we believe disclosure is required by law, regulation, court order, or a valid request from a government authority, or is necessary to protect the rights, property, or safety of Naswan, our customers, or others.

d) Business transfers, if Naswan is involved in a merger, acquisition, restructuring, or sale of assets. We will notify you before your personal information becomes subject to a different privacy policy.

e) With your consent, where you have asked us to share information with a specific third party.

6. Google Merchant Center and Shopping Ads

We use Google Merchant Center to show our products in Google Shopping, Google Search, and other Google surfaces. When you click a Google Shopping ad or visit our Website from a Google service:

• Google may collect information about your visit through cookies, device identifiers, and similar technologies, in accordance with Google's own Privacy Policy (https://policies.google.com/privacy).
• We may receive aggregated reports about the performance of our ads and products. We do not receive your personal information from Google Merchant Center.
• If you purchase a product that was shown through Google, we may share your order and transaction details with Google for conversion tracking and reporting, in a form that does not identify you unless you have provided that information to us directly.

Google may use the information it collects to personalize ads and to measure ad performance. You can manage Google's ad personalization through your Google account settings at https://adssettings.google.com.

7. Cash on Delivery and Payment Information

If you choose Cash on Delivery (COD), we will share your name, phone number, and delivery address with our courier partner so they can deliver your order and collect payment. For online payments, we do not store your full card number, card CVV, or wallet PIN. These details are handled directly by the payment provider under its security standards.

8. Cookies and Similar Technologies

Cookies are small files stored on your device. We use the following types:

• Strictly necessary cookies: required for the Website to work, including keeping items in your cart, remembering your login session, and enabling secure checkout. These cannot be switched off.
• Performance and analytics cookies: help us understand how visitors use the Website, for example through Google Analytics.
• Functional cookies: remember your preferences, such as language and currency.
• Marketing and advertising cookies: used by Google, Meta, and other advertising partners to show you relevant ads, measure campaigns, and avoid showing you the same ad repeatedly.

You can control cookies through your browser settings. Most browsers let you block or delete cookies, although some parts of the Website may not work properly if you do. You can also opt out of personalized advertising from Google at https://adssettings.google.com and from many advertising networks at https://www.aboutads.info or https://optout.networkadvertising.org.

When you first visit the Website, we will ask for your consent to non-essential cookies where required.

9. Marketing Communications

We will only send you marketing emails, SMS, or WhatsApp messages if you have opted in, or where otherwise permitted by law. Every marketing message includes an option to unsubscribe. You can also unsubscribe at any time by:

• Clicking the "unsubscribe" link in any email.
• Replying "STOP" to an SMS or WhatsApp message.
• Contacting us at [privacy@naswan.pk].

Please note that even if you unsubscribe from marketing, we will still send you essential messages related to your orders, such as order confirmations, delivery updates, and service notices.

10. Data Retention

We keep your personal information only for as long as necessary for the purposes described in this policy, including to:

• Fulfil orders and provide customer support.
• Meet our legal, tax, and accounting obligations, which usually require us to keep transaction records for several years.
• Resolve disputes and enforce our agreements.

When your information is no longer needed, we delete or anonymize it. Marketing data is removed when you unsubscribe, or after a period of inactivity.

11. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, alteration, and disclosure. These include secure HTTPS connections, access controls for staff, and the use of trusted service providers.

No method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security. If we become aware of a data breach that affects your personal information, we will notify you and any relevant authority as required by law.

You are responsible for keeping your account password confidential. Please notify us immediately if you believe your account has been compromised.

12. Children's Privacy

Naswan.pk is intended for adults aged 18 and above. We do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

13. International Transfers

Some of our service providers, including Google, Meta, and hosting or email providers, may store or process information outside Pakistan. Where this happens, we take steps to ensure that your information receives appropriate protection in line with this policy and applicable law.

14. Your Rights and Choices

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or incomplete information.
• Delete your personal information, subject to any legal obligation to keep certain records.
• Withdraw consent for marketing or non-essential cookies at any time.
• Object to or restrict certain processing, including direct marketing.
• Opt out of personalized advertising, as described in Sections 6 and 8.
• Lodge a complaint with the relevant data protection or consumer authority in Pakistan.

To exercise any of these rights, email us at [privacy@naswan.pk]. We may ask you to verify your identity before responding. We aim to respond within [30] days.

You can also update most account information directly from your account page on the Website.

15. Third-Party Links

The Website may contain links to third-party websites, including social media platforms, payment providers, and courier tracking pages. We are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing any personal information.

16. Reviews and Public Content

If you submit a product review, photo, or testimonial, we may display it on the Website and in our marketing. Please do not include personal information, such as your phone number or address, in public content. We may remove content that violates our guidelines.

17. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will post the updated policy on this page and revise the "Last updated" date above. Where required, we will also notify you by email or through the Website. Your continued use of the Website after changes take effect means you accept the revised policy.

18. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or how we handle your personal information, please contact us:

·      Naswan.pk [Legal business name] [Registered address, city, Pakistan] Email: [privacy@naswan.pk] Phone / WhatsApp: +92 300 1520189

] Hours: [Monday to Saturday, 10:00 AM to 6:00 PM PKT]